RETHINK MINIMAL
The name "Rethink Minimal" (or "RM" for short) is meant as an invitation to rethink minimalism and recognize that modern minimalism isn't about deprivation, but quite the opposite: it's about more time and freedom for the truly important things in life – family, friends, and yourself. Let's work together to make the world a better place by consuming less, but more consciously, with higher quality, more sustainably, and more locally, without ever losing our joy and lightness.
Maria, Founder & CEO
„In the past, I often felt the need to reward myself with material things after a stressful workday. During a sabbatical in Bali and Australia (sounds very cliché, I know, but that's how it was), I finally realized that life is about so much more than constantly buying new things. It's the moments with our loved ones, the travels and experiences that shape us, and our inner joy that truly matter.
Of course, we don't want to do without certain products, as they make our lives easier and a little more enjoyable. Since shopping is often overwhelming and causes inner stress, I searched for a way to balance design-oriented products with inner peace. The result is "Rethink Minimal".
A brand, a place, more than that, a lifestyle that invites you to a more minimalist and conscious way of living. Products that are high-quality, sustainable, regional, and yet beautifully designed. A range that includes products you truly need, consisting of timeless daily essentials, carefully designed by us so that you have more time for the truly important things in life.“
xx Maria
