„"How would a life with fewer possessions, but all the more meaning, feel?" – We asked ourselves this very question one cool winter evening, tired from work, sitting on the couch, scrolling on our smartphones – between social media apps and searching for the latest trendy items. The answer? Easier. But honestly, also a little scary. "Who am I if my wardrobe isn't 'chocolate brown' or 'butter yellow'? If I don't take a travel mug to Pilates and wear the latest activewear? Am I only allowed to own five T-shirts and have one oil for my face, hair, and kitchen at home? How do I reward myself after a hard day, and do I even have anything 'to post'? Why does this scare us at all? Everyone has to answer that question for themselves. But we quickly realized that our feelings stemmed from constantly comparing ourselves to others and the ever-expanding range of choices. With Rethink Minimal, we want to counteract this.".

Rethink Minimal is an invitation to rethink minimalism, because minimalism is something personal and individual. Our Modern Minimalism Movement is an invitation to consume more consciously and with less, and to live and enjoy life all the more.

For some time now, we've been consciously questioning what we truly need in our lives. We apply the same principle to the development of our products. The result: a deliberately reduced range of everyday essentials. Our goal is to combine the highest quality standards with timeless design. Sustainability and regional sourcing are integral components of all our products. The most sustainable option is to use products for as long as possible and only buy what you truly need. With this in mind... rethink what you really need and don't forget to enjoy life. <3